THOUGHTS

January can be a difficult month. Many of us are still feeling the sting of Christmas financially and are patiently waiting for our next pay cheque. Business is slowly creeping back to normal and yet, despite enjoying a few weeks’ break over Christmas, many of...

What heralds the 'start of Christmas’ is many different things to many different people. For some, the festive season is officially here when Christmas lights start to appear and seasonal gifts hit the shops. For others, the yuletide only properly arrives after the release of...

The benefits of SEO are now so vast that knowledge of it as a principle has become a crucial part of any digital marketing toolkit. Despite the digital marketing terrain changing so quickly and so frequently SEO has sustained its importance and effectiveness, with more...

Cardiff-based agency, Station Rd. Marketing is celebrating two Welsh award nominations this week. The full service marketing agency has been nominated for the Entrepreneur Wales Awards (EWA) Creative Industries Entrepreneur of the Year award with competition including Jessica Draws, West Coast Wales and Do Digital Realities....

Influencer marketing has become an increasingly popular concept in recent years, with many iconic brands turning to influencers to help promote their products. Influencer marketing can make your promotions seem more genuine than traditional advertising, and 51% of marketers believe they acquire better customers through...

Our latest Q&A in the Station Rd series comes from Dom McGregor, who is COO of Social Chain. We asked Dom about his role and what advice he would give to those starting out. What is your name and job role / position and company? Dominic Mcgregor,...

Thanks to social media, communication between brand and customer is now instantaneous and bi-directional. Nowadays, brands can see exactly what is being said about them, and their responses can be hugely beneficial for their overall brand appearance.   The UK groceries giant Sainsbury’s has this week released...

Our latest Q&A in the Station Rd series comes from Jo Hind, who is Managing Partner of Make Yourself. We asked Jo about her role and what advice she would give to those starting out. What is your name and job role / position and company? Jo...

Instagram has implemented many changes so far this year, some of which have been received positively and others, not so much. To top it off, Instagram is still currently experimenting with other potential changes which could soon be rolled out to its users. This week,...

Unless you’ve been living under a rock for the last few weeks, I’m sure that you’re now aware that Apple have a new product coming out. The iPhone 7 has been eagerly anticipated for several weeks now, with anxiety and excitement levels rising, rumours and...