05 Oct Meet our Head of Creative
You may have seen in the news that Mike Palmer has recently joined the Station Rd fold as our head of creative. Bringing with him a wealth experience having worked with brands like Mr Tom and Sport Wales, he’s the perfect fit for our ever-creative and innovative bunch. Let us give you the lowdown on Mike – meet our head of creative.
Oh hey, Mike. We know you pretty well now, but could you provide some background or a history of Mike for those who don’t?
Born abroad and dragged up in Cwmbran, I went on to complete my degree a little later than most in 2008 in Graphic Design from the University of Newport (now USW) after a misguided stint of studying Sociology. After this I moved to Bristol to work for a digital agency and was lucky to work alongside the likes of Bray Leino on projects such as the newly introduced rendition of The Royal Mint website at the time. From there, I became freelance working on much smaller local projects until I joined Pure Emerald. There I worked on national campaigns such as Mr. Tom and with clients such as Steritouch. Pure Emerald then joined the Ubiquity Group alongside Gill Advertising, where I was involved with clients such as Blas y Tir and Sports Wales. I once again left there to once again become freelance, working with the likes of NHS Wales and Go Compare… and Station Rd.. and here we are.
If you were to describe yourself in five words, what would they be?
Quirky, imaginative, competitive, slightly reserved and… cheeky…
What has been your favourite project that you’ve worked on?
The Mr Tom campaigns – they were the first set of major national advertising campaigns that I had worked on with a generous budget that required all formats of output. I helped create everything from the concept and artwork for local press to TV advertising. Seeing my contribution in full view, on most major city corners, made me check my work more than twice.
Why did you decide to join the Station Rd team?
I had worked as a freelance designer for a few years and Station Rd were one of my major clients, when they approached me to join them, I couldn’t help but jump at the chance. Their way of working and aspirations suited me and my style of working. We already had a good rapport, having worked with each other for around two years, and it was a natural fit to join them daily, taking on the challenge of developing Station Rd Further as well as myself.
Tell us one thing that we wouldn’t know about you?
There’s plenty to not know about me nosey…
.. But one thing is that I play Australian Rules Football, am captain for Cardiff and I also play for Wales, the latter of which I will be joining in Cork next week for the Euro Cup to try and knock England off their perch.. wish me luck.