Nomensa.

Powerful PR for profile building.

PR | Strategy Workshops | Content | Awards | Partner Relations

About the client.

Nomensa is an international strategic UX agency with offices in Bristol, London and Amsterdam. Combining skills in psychology, interaction design and technology to transform digital experiences, the team works collaboratively to push the boundaries of possibility to solve problems, discover opportunities and drive commercial value for its clients including Virgin Media, Liberty Global, The National Trust, The British Red Cross and more.

The challenge.

As one of Europe’s leading agencies within the UX industry, Nomensa wanted to showcase its expertise to attract new high-level clients as well as promote and maximise attendance of its two annual flagship events, Collaborate Bristol and Interact London. With a strong in-house marketing team, Nomensa was seeking support with media relations and PR expertise to optimise its marketing efforts.

“The Station Rd team has worked tirelessly to promote and build not only the Nomensa brand and profile but also our flagship event Interact London. I look at them as our PR champions always striving for new and innovative ways to engage with journalists to promote our brand. The team’s experience shines through and means they can move quickly and creatively to action proactive and reactive opportunities alike.”

– Catherine Vaughan – Director of Marketing for Nomensa

Our thinking.

To help Nomensa achieve its goals, we focused on brand positioning, relationship building and profile raising activity. Our approach was to ensure that the business and its people were seen as industry leaders across relevant industry publications and online platforms. To do this, we concentrated on raising the profile of its CEO, Simon Norris, promoting his thinking and the award-winning work that Nomensa delivers, via whitepapers, case studies, opinion pieces and industry commentary in relevant media outlets whilst also entering key industry awards as part of our annual PR plan, aligned with Nomensa’s integrated marketing strategy.

To support Nomensa’s annual events, we looked to optimise exposure and position the two high-level events as unique, quality and inclusive conferences for those operating within the UX industry. We took a three-fold approach to reach our key audiences to help increase ticket sales, ultimately focusing our efforts on pre-event activity, on-site support and post-event delivery integrating traditional media relations with social and digital content creation and influencer engagement and partnerships.

Alongside press coordination and interviews, we also supported with social media interaction, helping event hashtags to trend in their locations to increase awareness, aid community building and enhance brand loyalty.

The results

386%

Increase of website traffic for Collaborate Bristol between 2016 and 2017.

110%

Increase of traffic to Interact website between 2016 and 2017.

78%

Increase of referral traffic for Interact website between 2016 and 2017.

3.2M

Online readership achieved in 2017.

12

Pieces of high-level coverage for Collaborate Bristol 2017.


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