As a brand, you will clearly be aware that customer loyalty is crucial to the success of any company. This loyalty can be determined by a customer who will return to your brand time and time again; the customer who will post positive comments on...
It seems as though Google has quietly updated their Webmaster Guidelines over the last few days and pushed them live within the Google Search Console. For those who are starting out with SEO, Google's Webmaster Guidelines are one of the key resources that you should become...
It’s long been said that marketers make the best business people, as they simple have to deal with a lot of areas within a business ranging from customers, data, finance, staff and at times physical buildings, and many would argue that they have the best...
If you have a smartphone, we are almost 100% sure that you will be one of the millions of users who use emoji’s every single day. Guilty? Good. Then you’ll understand what we’re talking about. Well, according to research taken from eMarketer, 6 billion emoji’s...
With the Rugby World Cup now come and gone, the giant ball removed from the castle wall in Cardiff, generations across the world being inspired (hopefully…) and 2016 being a very successful year for the New Zealand All Blacks, I wanted to dig deeper into...
What is Whatsapp? If you’re not one of the millions of Whatsapp users and haven’t encountered the app previously, you don’t know what you’re missing… It’s a mobile instant messaging service which allows you to connect with your contacts and provides flexible ways of doing so, either...
One of our team members, Lyanna Tsakiris shares her thoughts on networking. Had an interesting REAL chat with another businesswoman yesterday. How interesting you say… bear with me… We were discussing ‘business stuff’ and the dreaded ‘N’ word came up. You know the one - ‘networking’. Yes, it’s...
Christmas is a coming… we all know this of course because the John Lewis ad is live and safe to say it’s created quite some chatter on (and off) line. We’ve all been inundated with blogs about how people ‘feel’ about the advert, how it...
We’ve had a busy few weeks here at Station Rd and one of the things we’ve worked on is a creative PR stunt with our friends at Wok To Go Cardiff. As a passionate Welsh business they enlisted pop culture portrait artist, Nathan Wyburn, to...
Reputation – it’s something you cannot buy and will stick with you. It’s something that will speak before you do whether you’re a brand or an individual. It’s something that can take a very long time to build but can be destroyed with one simple...
Rachel is our newest recruit here at Station Rd and as part of her employment, she was signed up to Perkbox, an employee benefit scheme that enables businesses of all shapes and sizes to reward their staff. Here Rachel reviews Perkbox, sharing what she really...
Content marketing is certainly not a new concept and is a mainstay for marketers across the world. But it has gained considerable traction over the last five years and this can be argued to be down to the growth of social media, the opportunities it...