Thanks to social media, communication between brand and customer is now instantaneous and bi-directional. Nowadays, brands can see exactly what is being said about them, and their responses can be hugely beneficial for their overall brand appearance.   The UK groceries giant Sainsbury’s has this week released...

Instagram has implemented many changes so far this year, some of which have been received positively and others, not so much. To top it off, Instagram is still currently experimenting with other potential changes which could soon be rolled out to its users. This week,...

This week Twitter has announced that it is taking a huge step in how it counts characters. The 140-character limit will remain the same, but it is how these characters are counted that will be changing over the coming months. Media attachments such as gifs, photos, quoted tweets...

It goes without saying that Facebook is a world leader in bringing people together online, with the first quarter of 2016 alone boasting 1.65 billion monthly users. The social network is forever coming up with new ideas to keep people both communicating and entertained, and...