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Social Media

Thanks to social media, communication between brand and customer is now instantaneous and bi-directional. Nowadays, brands can see exactly what is being said about them, and their responses can be hugely beneficial for their overall brand appearance.   The UK groceries giant Sainsbury’s has this week released...

Instagram has implemented many changes so far this year, some of which have been received positively and others, not so much. To top it off, Instagram is still currently experimenting with other potential changes which could soon be rolled out to its users. This week,...

A few weeks ago, we wrote a blog around the changes that Instagram announced regarding its newsfeed structure. The news changes meant that the newsfeed would incorporate an algorithm formulated timeline meaning that content would no longer be chronological. It would be based on user...